Thursday 9 October 2014

The male gaze, Beyoncé-Drunk in love


Camera shots:
When the video first starts there is a close up shot of the waves which signifies danger and makes the audience feel cautious. The first shot of Beyoncé is a tilt shot, it starts at her head and then moves down to her feet as she gets closer, always showing the trophy. This shows that the trophy is the important thing for the audience to notice rather than Beyoncé and her face at first; it shows her to be less important than the trophy showing how she is objectified by the trophy signalising how she is denied of her identity . The next shot of her is from a high angled shot which shows her to be less powerful and as she is bent over in the sand it makes her appear weak. Close up shots of the trophy follow this which highlights its importance and shows that it is more important to the story than Beyoncé herself as the start showing how the male gaze traditionally works. At 1.18 there are multiple shots of Beyoncé either close up shots of her facial expressions or of the whole of her where her body language suggests vulnerability and adds to the idea of her being weak. At 1.42 she holds the trophy above her head which makes the audience believe that she has won it and suggests that she is also the trophy which leads to her being objectified and shown as an award for someone of higher dominance e.g. a male. At 1.50 she begins to appear more sexual in the video and the shots of her show her body and show how she is being filmed to show certain parts of her body to show how she is only admired for her physical appearance. This shows that this is more important than what she is singing or what she is doing as it is all modelled around her physical appearance. Beyoncé is constantly shot within the water such as at 2.15 which shows how she is powerless against the waves around her and it also adds an element of danger which again, shows her weakness. At 2.24 Beyoncé is filmed with a close up showing how she is viewed sexually and is an attractive object for a male to view rather than a dominant character which shows the male gaze. At 2.20 Beyoncé is filmed from a low angled shot which makes her appear more powerful and from here the shots of her become further back and show her to appear more open and less nervous. She begins to dance around 2.33 which shows her to have more freedom and to be more open with the audience which goes against the male view as she starts to become more dominant in the video. She is stood in an open space and appears powerful as she is in charge of it as there is no one around her and she is no longer being affected by anything. At 2.54 she walks towards the camera which shows her dominance and the camera tracks her movements which shows how she is in control. The high angled shots of Beyoncé now only appear when she is being viewed in a sexual way (3.26) which is traditionally how the male gaze would view her and shows how when she is under the male gaze she is less powerful and is controlled by having only a small amount of movement compared to when she is stood on the beach moving around (3.32). At 4,10 Jay Z is introduced to the video and Beyoncé plays up to her role of being under the male gaze as she is leaning on him and listening to everything he is saying showing how she is reliant on him as he is male and therefore dominant. Beyoncé also shows to only speak after he has (4.21) and repeat what he is saying showing his influence on her and showing how she respects him by looking up to him, 4.26. At 5.04 he puts him arm around Beyoncé but not in a way that symbolizes how he cares for her or wants to protect her but more to show that she is his and to show how he has possession of her. Beyoncé does not reject this and instead takes advantage of him wanting to show his dominance over her and she appears to feel safer with him,6.05, and she continues to be more open with his presence, showing more of her dancing rather than her being viewed in a sexual way.
Editing:
Smoke is used at 1.53 to create a more unusual setting that appears more mysterious and adds an element of danger. Its also used later on at 2.32 but appears to be a lot quicker and aggressive which helps to show how Beyoncé's attitude has changed and how she is more free now than she was before.
This video is filmed in black and white and therefore shows the setting to be a darker and more mysterious place which allows for the aspect of danger within the song/video. It also adds to the idea of Beyoncé being viewed as a sexual object and the lyrics being based around sexual desires as it is dark and gives the impression of it happening at night where no one will see as it is something to be hidden and not acceptable during the day.
Sound:
At the start of the song there is no singing and is just the natural sound of waves before a backing noise starts to play which is an creepy sound and as it gets higher pitch it builds tension and makes the audience feel cautious of what is going to happen in the video. This is broken by the title image and introduces the song.
The lyrics in the song suggest two things, danger and sexual desires. 
This can be seen from the things that she puts in the lyrics that either show she is scared or represent something that causes danger such as 'cigars on ice, cigars on ice'. Cigars are something which causes damage to the body and by having them 'on ice' shows that there is no shortage of them and how they can have as many of them as they like which shows they do not care about the possible dangers. 
Another lyric is 'how the hell did this shit happen?' which shows how she was unaware of what she has done and shows how she was clearly under the influence. This shows danger and she has done something that she did not realise and is obviously something she regrets as she describes it as "shit".
Beyoncé also shows danger through the lyric 'if you scared, call that reverend' which shows the audience that someone is afraid of something that could or already has happened. 
The song also suggests a lot of sexual desire through the lyrics of 'I want you', 'drunk in love we be all night', 'our beautiful bodies' and 'No complaints from my body'.
The end of the song ends by playing the sound of waves which is the first thing the audience hears at the start of the song.
Mise en scene:
When the audience first sees Beyoncé she is holding a trophy which makes her appear to be an award and shows how the male gaze views women as being an accessory for a male and being a prize.
Throughout the video Beyoncé is wearing a black bikini with a transparent long, skirt over her legs which shows a traditional outfit for the place it is being filmed, the beach, but also adds to the idea of her being viewed as a sexual object and weak as she is not wearing anything to give her power or authority.
This is in comparison to Jay Z who is wearing wearing clothing rather than swimwear and even has jewellery to suggest his wealth or power in comparison to Beyoncé. Beyoncé also goes in and out of the water which means her hair and outfit gets wet which makes her appear like she does not care about her appearance whereas Jay Z does not and looks smart in comparison.
Also throughout the video Beyoncé appears to play up to the camera by walking up to it and looking directly into shot whereas Jaz Z keeps his head down a lot and his face hidden by hugging Beyoncé.

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